Media Masters Rock!Equipping the Next Generation of Alabama’s Digital Citizens

Media Masters Rock! (MMR) is a statewide digital literacy initiative designed to empower Alabama’s K–8 students to safely and wisely navigate the internet and social media.


This FREE, ready-to-use program includes videos, music, study guides, posters, and classroom activities, all aligned with the Alabama Digital Literacy Course of Study. MMR (hosted by PBS TV star – Steve Trash) will help students learn to spot misinformation, evaluate online content, and become respectful, responsible, digital citizens.


The Media Masters Pledge

I promise to take responsibility for my words and actions online and offline.



Why Do We Need MMR?

As children, we were taught to look both ways before crossing the street. But today’s kids are navigating an even more complex space—the online world—without the same clear guidance.

Numerous studies show that kids ages 8-12 spend 5 to 5.5 hours per day on screens, not including schoolwork!

And yet, we fail to give kids the right tools to wisely engage with social media, messaging apps, videos, and games. We aren’t teaching them to pause before reposting something untrue, ask critical questions, or spot the difference between helpful and harmful content.

MMR will help Alabama teachers bridge this education gap in online literacy.


Specific Disciplines

We’ve designed all our materials for three specific elementary disciplines…

ELEMENTARY SCHOOL – LIBRARY MEDIA SPECIALISTS

ELEMENTARY SCHOOL – ELA – ENGLISH LANGUAGE ARTS TEACHERS

ELEMENTARY SCHOOL – PHYSICAL EDUCATION TEACHERS


MMR’s 4 Online Rules

Rule 1. THE RUBBER BAND RULEEverything on social media can snap back on you, please be careful what you do.

Rule 2. AQBS RULE – ASK QUESTIONS. BE SKEPTICAL. Is something on social media or the internet creating a strong emotion in you? Pause… Ask questions. Be skeptical.

Rule 3. ASK – WHO’S GETTING THE CANDYWith every post on social media someone is getting candy. The candy they’re getting isn’t actual candy… it’s money, fame, or popularity. So we should be asking the question, “who is benefiting from this post?”

Rule 4. ASK – HOW FULL IS IT?Before you post, always ask yourself… “is it helpful? Is it hurtful? Is it truthful? How full is it?”


Free Materials Include

VIDEOS – short educational videos (with grade specific study guides for each)

BEATBOX SONGS – Lyric Videos themed to the Media Masters Rock 4 core ideas (with activity guides),

POSTERS – downloadable pdf poster artwork

VOCABULARY – vocabulary words

#SPOT THE TRUTH CHALLENGE CONTEST – a social media contest.


How Can Teachers Use These Materials?

You ARE allowed to share.

You ARE allowed to copy.

You ARE allowed to mix.

You can NOT sell.

You should give attribution – in effect you need to give credit to the creator like this…

“All Media Masters Rock materials created by Steve Trash”.

This work is licensed under CC BY-NC-ND 4.0


Direct Links

ELEMENTARY SCHOOL – LIBRARY MEDIA SPECIALISTS

ELEMENTARY SCHOOL – ELA – ENGLISH LANGUAGE ARTS TEACHERS

ELEMENTARY SCHOOL – PHYSICAL EDUCATION TEACHERS


Steve Trash has licensed all Media Masters Rock materials through Creative Commons. Click the link at the bottom for MUCH more detail about the license and your rights to use this content.

Media Masters Rock Campaign © 2025 by Steve Trash is licensed under CC BY-NC-SA 4.0


Media Masters Rock! – Equipping the Next Generation of Alabama’s Digital Citizens